Kcbolt's Blog

Example of CSR

Posted by: kcbolt on: November 16, 2009

I think Starbucks is a good example of a company who is striving to maintain corporate social responsibility. They are working to keep their employees happy, trying to have a positive impact on the environment, and working to maintain a positive relationship with society. It was recognized as a member of the top 100 ethically run companies in America.

For example, Starbucks offers great benefits to their employees that include health care, stock options, tuition reimbursement, and retirement savings account. Because of this and other aspects of the company, it has a 82% job satisfaction rate!

The company also uses some of its products to raise money for charities. A percentage of the proceeds from their sale of \"Ethos Water\" go towards helping children all over the world get clean water and raise awareness of The World Water Crisis.

Although Starbucks, like any other company, has had it’s fair share of mistakes and setbacks, they try to learn from it and create strategies to improve themselves. Starbucks also shows CSR by releasing a social responsibility report each year that “outlines and discusses the company’s behavior in relation to it’s corporate responsibility objectives.”

Starbucks is also tying to continue their goal of increased corporate social responsibility. They recently released a list of 13 goals they want to achieve by 2015. These “Shared Planet Initiatives” have been accumulated based on negative responses towards Starbucks ethical practices. They are continuing to try to improve their relationship and image with the public through CSR!

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1 Response to "Example of CSR"

Hi Casey,

I’m in your Comm class. I have to agree with you on Starbucks. They do show alot of effort to be socially responsible. I had heard of their great benefits package and that the founder of Starbucks was personally stirred to provide benefits to all employees, even part-time, because he once was in a situation where he could not receive benefits and he never wanted to be the reason why someone else was in that same position. I also have noticed that they use recycled paper products for their their cup sleeves. I think it is very important for a company to let the public know what efforts they are involved in and support. I like the fact that Starbucks releases a social responsibility report each year. I didn’t know that before. Thanks for your post.
Parker

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