Employees are a vital aspect to the success of an organization. Without dedicated and professional employees, a company cannot stand on its own. An important part of the public relations practitioner’s job is making sure that the other employees are kept well-informed within the company as well as happy and treated equally. It’s important that employees are given equal opportunities to stay informed about the company as well as interact within the company on social media sites and innovative learning tools.

Public relations practitioners can have successful employee/internal communications using a variety of tools. The presentation from the Social Media Conference talks about several different tools that can be used to maintain successful internal communication within a company. Many organizations provide an intranet that has sole access for employees only. A company’s intranet can feature various training tools, product information, and marketing materials. These tools give employees the opportunity to constantly expand their knowledge of their organization.

Intranet gives employees an opportunity to expand their knowledge. There are other tools that allow them to interact with people within the company as well as publics involved outside of the company. Company’s such as Dell and Starbucks allow their employees to use social media sites to submit suggestions and ideas for the company. Other sites allow employees as well as consumers to post criticisms about the company that organizations can use to correct their mistakes and work into their crisis communications plans and reports.

The use of social media tools also allow employees to voice their opinions and spread their knowledge to the public. Various online tools such as blogs or Twitter accounts give employees a chance to have their say and represent the company in a positive way. It gives them the opportunity to feel like they are contributing something extra to the company on top of their positions.